We advertise all of our properties in the most comprehensive and proven ways in our market. All of our marketing results are tracked on a continual basis to ensure the effectiveness of the campaign. Please find below some of the main ways in which we market our properties.
Advertising
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1. Our Website, frontlineproperty.com
Our available properties are listed on our website and available 24 hrs a day 7 days a week. We include a customized search engine and mapping features for ease of use in identifying suitable properties. In addition, our website includes other valuable information to assist our clients and residents with their informational needs, including client and resident login, online applications, maintenance requests, payments, local area links, and frequently asked questions.
Our available properties are listed on additional websites and, as a result of pulling through to realtor.com, they also pull over to no less than 20 other free websites such as hotpads.com, homefinder.com, frontdoor.com, and many others.
It used to be that our signs were the most important marketing tool that we used. This has changed now to on-line advertising. Hardly anyone gets in their car anymore and travels around to find their new rental home. While we still use the traditional signs, our web presence is by far the most important aspect of marketing.
4. Corporate Relocation
We have a considerable relationship with area corporate relocation agents and human resources departments. Our relationships have proven to be an asset in the leasing of our client’s properties.
5. Interior Photos
When possible, interior photographs are taken and utilized in our marketing. These photographs are also placed on our website.
6. Lockboxes
Lockboxes are placed on all of our available properties so that all local REALTORS can show our available properties to their clients.
7. Referrals
As a leader in the property management market, we have long standing relationships with local REALTORS and other professionals having clients in need of housing. Many months nearly half of our leases are generated from REALTOR referrals.
8. Key Check-Out Program
Through our Key Check-out Program, we offer convenient access for prospective residents to view our properties. This program allows prospective residents and alternative to view properties on their schedule if an agent is not available and has allowed us to maximize the showings of our properties.
